How you earn revenue from your Mobile App using AdMob ?

AdMob is a performance-based marketing product that was developed by Google, and it helps you to earn income by publishing banners and video ads. AdMob platform gives the opportunity to earn revenue for the ones who commercialize their mobile apps in Android and iOS app stores.

It is basically connect to advertisers with publishers and developers via its mobile marketplace, enabling advertisers to create and run targeted ads and developers to create highest profits from their advertising revenue.

By connecting AdMob to AdWords, you can create mobile app by install campaigns. These campaigns are specific to getting more people to download your app, with AdWords applying custom targeting, keywords, and ads based on your app ID and miscellaneous information. One unique feature of this mobile advertising platform is AdMob Mediation, which allows you to create house ad campaigns (campaigns that serve ads to your app using your own inventory, free of charge).

Q. How we can generate revenue using AdMob ?

Ans- There is a way to earn money from a mobile app. AdMob is a useful platform that helps you to earn income with ad showing. it is a important platform which is suitable for any app, it is effortless to show most attractive ads such as banner and video ads in the mobile app.

You can easily evaluate your campaign performance by tracking installs as conversions. it fully integrates with Google Analytics, allowing you to access all the metrics and dimensions that matter to your application – user acquisition, engagement, revenue, screen views, sessions, app version, screen size and more. You can also segment your audiences to gain perspective on how people use your application.

You can determine the advertisement categories that you will use. Also, you can decide when and where the ad will appear. because everything is under app owner’s control using AdMob.

For example, among the general categories, you can filter out categories such as real estate or vehicles that are not related to your app. This way, your user won’t be distracted by other categories.

You can easily evaluate your campaign performance by tracking installs as conversions. AdMob fully integrates with Google Analytics, allowing you to access all the metrics and dimensions that matter to your application – user acquisition, engagement, revenue, screen views, sessions, app version, screen size and more. You can also segment your audiences to gain perspective on how people use your application. 

Q. How we can generate revenue using AdMob ?

Ans- There is a way to earn money from a mobile app. AdMob is a useful platform that helps you to earn income with ad showing. it is a important platform which is suitable for any app, it is effortless to show most attractive ads such as banner and video ads in the mobile app.

You can easily evaluate your campaign performance by tracking installs as conversions. it fully integrates with Google Analytics, allowing you to access all the metrics and dimensions that matter to your application – user acquisition, engagement, revenue, screen views, sessions, app version, screen size and more. You can also segment your audiences to gain perspective on how people use your application.

Building an app can sometimes be an expensive investment. However, the profit may be just as high. But before you can get such high profits from your app, you must monetize it. There are multiple ways to monetize an app. Let’s take a quick look at them.

You can monetize an app basically in 5 ways. These are:

1) Freemium Model
2) Subscription Model
3) Sponsorship Model
4) In-app Purchases
5) In-App Ads

To monetize your app with the first four of these, it must be commercialized in markets such as Android and App Store. Therefore, if you’ve just developed your app, unfortunately, it is impossible to earn money with these methods. On the other hand, AdMob offers app releasers a way to monetize their newly developed apps. 

Display Ads show to people who are interested in your type of product, visit sites related to your products, and can be shown to users who have shown interest in your specific product or website in the past with retargeting. This ad has the potential to capture a potential customer earlier in the buying cycle compared to a Google Search Ad.

A Google Display Ad is most often an image ad or a rich media ad that can show when people are browsing the Internet, watching videos, checking Gmail, or using apps. This type of ad is often shown on sites that are not owned by Google (with the exception of YouTube), but sites that are a part of the Google Network.

Using various campaign and ad group settings, you can customize the way your ads reach potential customers. Targeting options allow you to strategically place your message in front of your desired audience. Targeting option settings include affinity audiences, placements, and remarketing. If you don’t add a target method to an ad group, the ads set to the campaign or account settings.

Automatic targeting is available with Display ads as well. Choosing this option allows Google’s system to discover what approaches work best for your business.

Other options for Display ads include content exclusions, which help you prevent your ads for showing alongside certain websites, apps, or videos that do not fit your product or business message.

Google Display Ads are ideal for businesses that want to build brand awareness. With high visibility and because they are shown in places where a potential customer may be found, these ads keep your product or brand in front of those who are top-of-funnel. This particular type of advertising can help promote a business, improve sales, and increase leads.

How are in-app ads priced?

First of all, let’s explain how the ads you will get through AdMod are priced. AdMob ads are priced in three different ways. These are:

• CPM (Cost Per Mille)
• CPC (Cost Per Click)
• CPA (Cost Per Action)

For Cost Per Mille, pricing is per thousand ad impressions. The digital ad industry widely uses CPM to price app ads. On the other hand, in CPM, users must have tapped on the ad displayed in the app in order for the app owner to receive payment. So, each time users tap on the ad, the advertiser pays, and the owner of the app earns. This pricing model is disadvantageous in terms of profit for app owners. However, it is also advantageous in terms of cost for advertisers. Because advertisers only pay when users interact with their ads, that is when they reach their goals.

CPA, another basic model used to price in-app ads, is the most advantageous model for advertisers. Because in this model, advertisers only pay when users perform a specific action. For example, let’s say that the targeted action for an advertiser to pay is for users to download the app shown in the ad. In this case, advertisers only pay when users tap on the ad and download the displayed app.

Examples of earning more with AdMob

Rich Woods is the first example that best reveals how much you can earn with AdMob. He is an experienced app developer. One day, Rich decided to develop his own app in his spare time. The app idea he planned to create was extremely simple: A slot machine. Rich decided to develop this game as soon as possible and release it for free. He was planning to monetize this slot machine game with AdMob. Finally, one month after releasing the Cherry Chaser Slot Machine game, over 300,000 people downloaded it. By the end of the first month of its launch, the app was earning Rich $100 a day. More than 1 million people have downloaded the Cherry Chaser Slot Machine game today.

Another example that shows how much money you can make with AdMob is Szymon Klimaszewski. The first app released by the successful app builder is Blood Pressure. By the end of the first year of its launch, the app was earning its developer Szymon Klimaszewski almost $1000 a month. Today, more than 10 million people use this app. 

Have you ever heard of Balloon Island? It’s an app development company. Millions of people have downloaded and played the free games developed by Balloon Island. They were also monetizing their apps with AdMob. And at the end of 2016, they were making $2000 a day just through AdMob.

Here is our last example: HeroCraft LTD. I bet you have heard of the Farm Frenzy craze before. In fact, there is a high probability that you have downloaded and played this game before. Because more than 10 million people have downloaded and played Farm Frenzy so far. HeroCraft actually decided to monetize the app only through in-app purchases.